I help businesses, brands, and creators find direction in their content, clarify what they want to communicate, and build a practical plan for moving forward.
In one focused, 90-minute online session, we’ll work through your goals, audience, messaging, and content approach, so you know what to create, why it matters, and how to make it happen.
You know you need to create content, but knowing what to publish, where to focus, and how to make it worthwhile isn’t always straightforward.
Maybe you’re posting without seeing meaningful results. Maybe you have plenty of ideas but no consistent direction. Or perhaps you’re starting from scratch and don’t know where to begin.
The problem isn’t necessarily that you need more content. You may need a clearer strategy behind it.
A thoughtful content strategy helps connect what you want to achieve with what your audience actually needs—and gives your content a reason and direction.
Every business and creator has different needs. We’ll focus on the areas that matter most to your situation.
Clarify who you’re trying to reach, what matters to them, and what questions or challenges your content should address.
Identify what you want your content to achieve and develop a clearer message that communicates your value.
Establish your main content themes, identify relevant topics, and explore formats that fit your goals and capabilities.
Determine which platforms and content formats deserve your attention, based on your audience, objectives, and available resources.
Turn our decisions into manageable next steps and a realistic direction for the weeks ahead.
After you get in touch, I’ll send you a short questionnaire about your business, audience, goals, and current content. I’ll review your answers and relevant online presence before we meet.
We’ll meet online for a focused, one-on-one conversation. I’ll ask questions, share observations, challenge assumptions where necessary, and help you make practical decisions about your content.
Within 48 hours, you’ll receive a personalized strategy document summarizing our work, key recommendations, and a practical four-week content direction. You’ll also have seven days to ask follow-up questions about the plan.
After our session, you’ll receive a personalized document that brings everything together.
It will include:
– A summary of your business, audience, and current content situation.
– Your recommended content goals and messaging direction.
– Three to five content pillars to guide your topics.
– Suggested content formats and platform priorities.
– A practical workflow for planning and creating content.
– A four-week content direction with actionable next steps.
The document will reflect the decisions and priorities we establish together, not a generic strategy template.
You’ll have a clear reference point to return to as you start putting your strategy into practice.
This session is designed for people who want to approach content more intentionally, whether they’re building something new or improving what they already have.
It may be a good fit if you’re:
– A founder or small business owner trying to communicate your value more effectively.
– An independent professional building a recognizable presence and reputation.
– A creator looking for a clearer direction and a more consistent approach.
– A growing brand that needs to make better decisions about its content.
– Someone with plenty of ideas but no practical system for developing and publishing them.
You don’t need to have everything figured out before we meet. That’s what the session is for.
A note on scope: This is a content strategy session, not a full marketing audit or a done-for-you content production package. We’ll focus on your content direction and the decisions needed to move forward.
I’m Hamed Derakhshani, a content strategist, video producer, and visual storyteller based in Istanbul.
With more than 11 years of experience across writing, photography, video production, and digital media, I bring both strategic thinking and hands-on creative experience to the way I approach content.
I believe effective content starts with understanding the message, the audience, and the purpose behind it. My goal is to help you make clearer decisions and build a content approach you can realistically maintain.
One 90-minute, one-on-one online session, including preparation, a personalized strategy document delivered within 48 hours, and seven days of follow-up questions.
No long-term commitment. Just a focused session and a practical plan to help you move forward.
What’s included:
Pre-session questionnaire and review
90-minute online strategy session
Personalized content strategy document
Four-week content direction
Seven-day follow-up for clarification
$79 · Introductory Rate
Not sure if this is the right fit? Get in touch and tell me a little about what you’re working on.
Yes. You don’t need an established content presence or a detailed strategy already in place. We can start with your business, your goals, and the audience you want to reach.
You’ll receive a short questionnaire before the session. It helps me understand your situation and make our time together more productive. You don’t need to prepare a complete strategy or presentation.
Yes. The session takes place online, so you can join from wherever you are.
You’ll receive your personalized content strategy document within 48 hours. It will summarize our decisions and provide recommendations and a practical four-week direction. You’ll also have seven days to ask follow-up questions.
Content creation and production aren’t included in this session. The focus is on developing your strategy and planning your next steps. If you need help with scripting, video production, editing, or other creative work, we can discuss that separately.
No. A strategy can help you make more informed decisions and create content with a clearer purpose, but results depend on many factors, including execution, consistency, audience response, and the wider market.
We can discuss additional support depending on your needs. There’s no obligation to continue beyond the initial session.
Let’s make sense of your goals, find the right approach, and build a plan you can put into action.
