A free workbook that takes you from “what should I post today?” to a clear audience, message, goals, content pillars and a four-week plan. Fill it in on your phone or computer, or print it.
Free. The kit arrives in your welcome email, along with my newsletter. Check your inbox (and spam folder) to confirm. Unsubscribe anytime.
Every business and creator has different needs. We’ll focus on the areas that matter most to your situation.
You post regularly, but you can’t tell what’s working.
You have ideas, but no plan that connects them to a goal.
You’re not sure who you’re actually talking to.
You copy what works for others, and it doesn’t work for you.
The problem usually isn’t effort. It’s missing decisions. This workbook helps you make them.
1. Your current content: see what you already have and what it’s doing.
2. Your audience: who you’re talking to and what they need.
3. Your message: one sentence that guides what you say.
4. Your goals: what your content should achieve, and how you’ll know.
5. Content pillars: three to five topics you can return to.
6. Content ideas: turn audience problems into things to publish.
7. Platforms and formats: choose where to publish, based on evidence.
8. Your workflow: a routine you can keep up.
9. A four-week calendar: your first month, planned.
10. Review: decide what to keep, improve, stop and test.
Plus:
– A worked example: see a full set of filled-in answers.
– Your strategy on one page: your key decisions in one place.
– AI assistant guide: a ready-made prompt that walks you through the workbook.
On screen: type straight into the boxes on your computer or phone. No special software needed.
On paper: print the pages and write by hand. The colors are print-friendly.
With AI: upload it to your AI assistant and use the included prompt, so it guides you step by step.
Most content advice tells you what works. This workbook asks you to treat every decision as a hypothesis, check it against real results, and adjust. You’ll label what you know, what you’re assuming, and what to test next.
I’m a content strategist, video producer and writer based in Istanbul. For more than 11 years I’ve helped businesses, creators and brands around the world plan, write, shoot and grow their content.
Results:
Yes. You join my newsletter and the kit arrives in your welcome email.
A PDF with fillable boxes. You can type into it, print it, or upload it to an AI assistant. A Word version is available through a link inside the PDF.
You’ll get an email to confirm, then your welcome email with the download link. If you don’t see it, check your spam folder.
Businesses, creators and anyone who publishes content and wants a clearer plan. You don’t need an existing audience, and it works for beginners.
No. The workbook helps you decide where to publish, and it works for any platform or format.
Work through it in one sitting or over a week. Each section builds on the one before, so you can stop and return.
Yes. The kit includes a guide and a ready-made prompt, so an AI assistant can walk you through it with questions.
Weekly or bi-weekly emails about art and content.
Anytime, with one click, and you can keep the kit.
You can book a content strategy session with me, to go through this kit together, or to discuss other matters within the scope of content strategy.
